Google Ads Keyword Performance Report

Report Explanation

This report provides an overview of your Google Ads keyword performance. It includes key metrics such as impressions, clicks, CTR (Click-Through Rate), and Quality Score for each keyword in your campaign.

• Impressions: The number of times your ad was shown.
• Clicks: The number of times your ad was clicked.
• CTR (Click-Through Rate): The percentage of impressions that resulted in a click.
• Quality Score: Google's rating of the quality and relevance of your keywords and ads.